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Value Added Podcast Featured Image 23
Value Added Ep. 23 – Put Your Eggs In Fewer Baskets

18 Nov 2020

In this week’s episode, Jonathan and Jarod get to grips with a concept all entrepreneurs grapple with: diversification. Diversifying your business is usually considered a positive thing…  After all, isn’t “having all your eggs in one basket” a huge risk? It certainly can be.  If you’re overly dependent on one or two clients for the…

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Estimated Read Time: 5 Min

SEOButler 4.1.0 Release Notes

12 Nov 2020

In another huge push to improve your SEOButler experience, we are proud to announce our 4.1.0 patch notes.  The 4.1.0 patch includes several awesome new features and squashes a few user-reported bugs. New Features An intuitive redesign for My Account After receiving mixed feedback from customers regarding the My Account UI after the 4.0.0 patch,…

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Estimated Read Time: 5 Min

Google: The End is Nearer? Featured Image
Google: The End Is Nearer?

30 Oct 2020

As predicted in The End of Google, the US Department of Justice, under Attorney General William Barr, delivered on their promise to file an antitrust lawsuit before the November presidential election. The lawsuit was closely preceded by a scathing 451-page report by the US Congress’s Judiciary Subcommittee. The “Investigation of Competition in Digital Markets” put…

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Estimated Read Time: 14 Min

Core Web Vitals
Top SEO Experts Weigh in On Google’s Core Web Vitals

22 Oct 2020

If you’re an SEO and haven’t heard of Google’s Core Web Vitals yet, you must have been living under a rock – possibly even a boulder. Search Engine Journal’s Matt Southern broke the news back in May of this year that the world’s #1 search engine is introducing a new ranking signal known as core…

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Estimated Read Time: 5 Min

SEO-COPYWRITING-FI
SEO Copywriting: How to Write Copy That Triples Conversions (+ Case Study)

13 Oct 2020

Hey SEOButler readers, I’m a copywriter that’s worked extensively with agencies and affiliate sites since 2014, and today I want to share with you exactly how I achieved that big blue wave you see at the far right there. That graph represents an increase in clicks to Amazon from 20% to over 60%, and I…

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Estimated Read Time: 15 Min