29 Jun 2021
I love the power of internal linking. For visitors to your site, internal links can lead to additional helpful information and increase the time they spend on your website. This looks great to Google and can also increase your display ad revenue. For search engines, a solid internal link structure helps them to find and…
As a writer/editor that relies on creating content to make a living, I’m deeply ambivalent about AI… On the one hand, I can’t imagine a life without it. For the last four years, I’ve lived in a country — Vietnam — where I speak or comprehend only a handful of words and phrases (I know,…
14 Jan 2021
If you look at the year-over-year search trends for “digital marketing”, it’s plain to see that more and more businesses are coming to terms with the fact that they need help when it comes to modern marketing. Increased awareness and demand has led to a digital marketing agency boom. Many agencies are relatively inexperienced and…
5 Jan 2021
If 2020 taught us anything, it’s that the future is impossible to predict. But we asked 24 of the top minds in SEO to gaze into their crystal balls and anticipate where the choppy seas of SEO might land us in 2021. What they came back with is less about trying to read Google’s palm…
18 Dec 2020
Apple is reportedly developing its own search engine, and this could mean bad news for the Google empire. Google pays Apple between $8 billion and $12 billion per year to be the default search engine on the iPhone and iPad, but that contract is coming to an end… Reports indicate that Apple might not renew…
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