SEOButler Blog

Today’s business owner has a massive bag of tricks at their disposal to help optimize their sales and brand profile. Most marketers know how to attract new leads, retain existing ones, and how to make them all buy more. But one thing many marketers don’t know is possibly the most crucial — what do customers…

WordPress has driven my online business for the last seven years and is arguably the most essential tool in any SEO’s arsenal. With an estimated number of installs topping 455,000,000, 35% of website owners apparently agree. Countless plugins and theme combinations make it the perfect platform for the less “tech-savvy” to bring their ideas to…

 How many times have you heard it said that all clients care about are results? While that may be true, how you measure success can easily differ from the way your clients do. It’s crucial to ensure that your goals and the goals of your client are aligned. Return on investment (ROI) may seem…

 In this guide, I’ll be showing you how to set up Google Optimize — Google’s free A/B testing tool — to split-test website copy, content, and elements like CTAs — basically, anything on-page. (Not sure what on-page elements to test? Check out our CRO Video Audit.) Why A/B testing copy is vital to the…

So, you’ve worked hard to build your website’s authority — how do you create the valuable content your users will see once they land on your site? A while ago, many SEOs may have considered on-page SEO to be firmly secondary to off-page SEO. The truth is that on-page SEO features a variety of crucial…