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SEO Copywriting: How to Write Copy That Triples Conversions (+ Case Study)

13 Oct 2020

Hey SEOButler readers, I’m a copywriter that’s worked extensively with agencies and affiliate sites since 2014, and today I want to share with you exactly how I achieved that big blue wave you see at the far right there. That graph represents an increase in clicks to Amazon from 20% to over 60%, and I…


Estimated Read Time: 15 Min

The Social Dilemma
Value Added Ep.21/22 — The Social Dilemma

9 Oct 2020

In a special two-part edition of the Value Added Podcast, grizzled surveillance capitalism veterans Jonathan Kiekbusch and Jarod Spiewak weigh in on The Social Dilemma — the popular Netflix documentary that explores the evils of Facebook and social media in general. As technology’s Big 4 of Facebook, Google, Amazon, and Apple comes under increasing scrutiny…


Estimated Read Time: 10 Min

Internal Linking
How to Do Internal Linking the Right Way

6 Oct 2020

Internal linking is enjoying renewed attention in the SEO world nowadays, and with good reason. As far as on-page ranking factors, linking within your site pages is a relatively easy task.  However, approaching this task strategically is something that hasn’t been widely discussed — until now. In this post, I’ll outline an effective internal linking…


Estimated Read Time: 15 Min

The End of Google?
The End of Google?

29 Sep 2020

Google, Facebook, Apple, Amazon… Combined, the “Big 4” tech giants are worth over $5 trillion dollars. Humans have a problem grasping giant numbers, so to put that figure in perspective, it’s equal to the 2019 GDP of Japan — and almost a quarter that of the United States. Despite being the world’s second-most valuable company,…


Estimated Read Time: 22 Min

Value Added Podcast ep 20
Value Added Ep.20 – Investing and Flipping Digital Assets for Profit

22 Sep 2020

Buy low, sell high.  If you’re a seasoned SEO, many opportunities exist in the affiliate marketing space for you to: Buy an underperforming website Optimize it so that you increase traffic and profitability Turn around and sell (flip) it — in a relatively short period of time. Often a year or less. Jonathan and Jarod…


Estimated Read Time: 8 Min