Owning a franchise is tough. Corporate mandates from above and small business pressures from below can combine to make digital marketing a mess.
You need a franchise SEO agency that understands the pressures you’re under as a franchise owner. You also need a company with technical expertise and fair pricing for local SEO services.
SEOButler is a full-service digital marketing agency offering a range of ongoing monthly digital, national, and local SEO services for franchises. Check out what we have and see how we can boost your bottom line!
Optimizing Your Online Presence in Four Strategic Steps
Strategic Planning & Selection
Execution & Optimization
Choose the SEO Butler Advantage
Our team of dedicated and seasoned SEO professionals are here to help you navigate the complex world of ecommerce SEO. They are not only proficient in SEO tactics but also understand the ecommerce landscape and its dynamics.
We pride ourselves on building long-term relationships with our clients. We’re not just your SEO service provider; we're your partners in growth. Your success is our success.
We aim to set your ecommerce business up for long-term success by implementing SEO strategies that continue to pay dividends long after their inception.
Franchise SEO experts offer SEO services for individual owners of franchise businesses.
Typically, the big brand will have its own marketing initiatives that may or may not involve individual owners. Those individual owners are responsible for the more local SEO marketing, though – which is where local franchise SEO services can help as seasoned experts.
So, while Franchise Company A may run a Super Bowl commercial touting the brand as superior to Company B, the individual owner of an A franchise still has to advertise to explain why A is superior to both Company B and any competitive franchise locations down the street.
A franchise SEO strategy is essential for boosting both physical and online visibility – all local SEO strategies should ensure that the physical and digital components of franchise businesses work harmoniously.
A franchise marketing strategy involves a ton of local SEO elements, even though it’s not entirely local.
Let’s say you own a local franchise of an automotive repair chain in multiple business locations. You want your website to rank well for the town or city where your franchise is located. But you also want to rank well for surrounding towns, as you plan to expand your franchise business.
Search engine optimization services give you a better chance to get into non-geolocated search engine results pages (SERP). Even if a customer isn’t in your local area, your content can still benefit the larger brand.
Juggling these multiple interests and long lists of keywords is the challenge of franchise marketing.
Our franchise SEO experts understand how search engines rank small and multi-location businesses and can help give you greater online visibility in all your current and future franchise locations. By analyzing local search results for keyword rankings and understanding the needs of local customers, we can put your franchise website on the map.
Any SEO consultant can tell you – Google search benefits brands at the expense of less distinguished companies. Your franchise marketing strategy needs to account for this.
If you own a franchise of a brand that doesn’t have the best search engine optimization, that could make it more difficult for your branch to get noticed on the web.
You may also have directives from your corporate office about your web page or social media marketing that limit your options for good search optimization.
Google does have a number of tools to help small businesses enhance their digital presence – these include Google Business Profile, the Google My Business tool, and the Google Search Console itself.
But if your multi-location franchise serves a wide area, these tools can be unwieldy as you try to optimize for a dozen or more keywords.
With all the marketing concerns of both a small business and a national or regional brand, more franchise owners are turning to SEO agencies to help.
Worried about SEO pricing? See how affordable our packages can be!
Local search engine optimization can feel like an entirely different experience than other SEO strategies.
You need tools (and SEO specialists) that can get into the nitty-gritty of getting your business in front of eyeballs.
When it comes to local efforts for your SEO campaign, the first thing to do is to check your NAP. NAP stands for name, address, phone number.
Even for a franchise, this basic information can change.
Maybe your corporate brand was bought out, or maybe you moved locations recently. Perhaps your old information is still out there in a few directories.
Major search engines want to provide users with quality business information – if your NAP isn’t consistent throughout the internet, they may think that you’re a fly-by-night business, or even that you’ve gone out of business.
If you haven’t checked your Google Business Profile recently, now’s the time.
Building your Google Business Profile and keeping it updated is one of the most important parts of marketing for small businesses, especially ones in the service industry.
If you don’t want to add yet another task to your to-do list as a business owner, our franchise SEO services are the perfect answer. Let us help you build organic traffic and develop a strong local SEO strategy today.
Let’s imagine you run a local business offering plumbing services in Anytown, a bustling suburb with many other towns nearby. You have a fantastic ranking for the keyword “Anytown plumbing.”
But potential customers in nearby That Town probably won’t search on Google Search or Google Maps for “Anytown plumbing,” they’ll search for “Neighboring Town plumbing.” If your business has a franchise location in the neighboring town but doesn’t rank for that keyword, too, you’ve already lost a sale.
Enter location pages – these are essential for local search rankings. These are short pages that provide information about your services in a particular town. This allows you to get a better handle on multiple keywords for multiple towns.
But location pages can be tricky; Google is constantly on the lookout for location pages that don’t provide much information. These can be deemed spammy, which in turn threatens the Google rankings for your other pages.
Going with a marketing agency that understands franchise needs and Google algorithm changes can save you a lot of headaches later.
Get in touch – find out how our franchise marketing experts help local businesses get ahead with their online marketing campaigns.
If you’re concerned about your website or don’t know where to start, your SEO campaign should begin with an audit to help develop a bespoke franchise marketing strategy. It’s like a checkup for your franchise website, highlighting areas of concern and pointing out any areas where you’re not capitalizing on SEO for franchises.
It’s easy for local businesses to fall behind on website maintenance, especially if you’re not computer savvy yourself. Thankfully, catching up on maintenance tasks is pretty easy after you know what they are.
An audit from our franchise SEO company will check your site to see how many pages Google has indexed. If Google hasn’t indexed a page, it can’t show up in search engine results.
Some pages may have too large HTML size or they may have long redirect chains. There may be duplicate pages or other errors.
If your head is spinning, you don’t have to worry. SEOButler can help you choose the right SEO package for your franchise.
Speed is hugely important for Google’s ranking algorithm. Sites that don’t load fast enough are given a penalty. Customers clicking away from slow-loading franchise websites, thereby increasing your bounce rate, effectively become negative online reviews in Google’s eyes.
An audit will take a look at load times (as well as uptime) for the pages on your site.
Fixing the speed problem could be as simple as implementing lazy loading for pictures or even changing the server location.
Technical SEO is all about ensuring a great user experience (UX). Successful franchise businesses understand the importance of UX in driving organic traffic, optimizing franchise SEO campaigns, and driving business growth.
When you have a good experience looking up a restaurant or making a purchase from an ecommerce website, you probably don’t even think about the factors that go into making that experience good.
On a bad site, though, it’s easy to notice that the buttons are slow to react when clicked or that pop-ups obscure important information.
Keeping your website fast and easy-to-use is key to staying on top of the Google rankings – let us show you how SEO for franchises can drive your online marketing efforts!
At the end of 2021, mobile traffic made up over half of web traffic.
That number’s only going to increase over the next few years. If your site isn’t properly optimized for mobile, you risk a HUGE penalty from Google.
Our franchise SEO services can help make your site beautiful, no matter where it’s viewed!
While an audit focuses on technical factors, an SEO company can also analyze other issues that may be holding your site back from Google’s first page of results.
On page SEO refers to the factors on the page itself that influence its search engine ranking. Technical SEO is about performance – how you say something. On page is more about what you actually say and how it’s formatted.
While keyword rankings aren’t quite as important as they once were, they’re still vital for telling search engines what your site is about and who might be interested.
On page optimization also means making internal links easy to follow and making sure that your website’s URL isn’t too ungainly.
Your franchise business website contains more than just the text on the page – meta descriptions are snippets of text that appear as a mini website pitch in search engine results or social media links.
Meta descriptions don’t seem to have a direct bearing on Google search rankings, but compelling meta text can influence your click-through rate (CTR), or the number of people that click on your links. Putting some effort into it is well worth it!
Meta tags also give search engines more information on specific pieces of information. You can also use tags to tell Google not to index a page, which is sometimes useful!
Tag optimization can help you make the most of meta tags – check out our franchise marketing services and see what we can do!
Off page SEO doesn’t just refer to backlinks, or how many sites link back to your page. Link building remains the primary way to show that your site was relevant and authoritative – but the picture is more complex now.
These days, though, social media is becoming a more and more important part of local SEO for franchises and multi-location businesses. Just like backlinks, mentions and likes online show search engines that people are already reading your site and trusting the information within.
Don’t worry, though. You don’t have to join every new app or post endlessly. Our franchise SEO strategies can help you figure out your social opportunities and what platforms make sense.
Once you know your general strategy, you can include social signals in the franchise SEO services you purchase to boost awareness and increase organic search traffic. This will slowly drip-feed mentions of your company on social media so you can focus on your core product offerings.
Website architecture, or how your site is structured and how easy it is to move around, is a key part of how Google decides if your site offers a good user experience.
If you’re thinking of making major changes to your site, make sure you know how it will affect your SEO plans.
Our SEO team works with our franchise SEO clients to boost their site’s performance, ensure that you’re capturing local target keywords, and that your SEO for franchise marketing campaigns is always relevant and prioritizes your business’s needs.
Get an SEO audit to see how your site’s architecture is affecting your search ranking, or see our other SEO services!
Our SEO plans can be tailored to your needs – the right SEO company will work with you to make sure you get exactly what you need.
We use a carefully managed blend of marketing services and technical SEO services. For example:
Modern SEO efforts also require consistency. 20 years ago, it was possible to get a quick boost in search engine results simply by keyword stuffing or using sly redirects. Those days are long gone.
Our franchise local SEO services can be kept on retainer and will bring you better dividends than a big content or guest post-purchase. And a great SEO agency will help you develop a strategy and SEO package that works for you.
See our search engine optimization packages!
Make sure you go with an SEO agency that understands each company needs its own SEO strategy. As a franchise business, you need to consider both your brand competitors and your local competitors – which is why local search optimization is so important for attracting potential customers.
An SEO campaign also has to fit with your other marketing strategy initiatives and any advertising pushed by your corporate brand. For instance, a slogan used in a national ad could become a whole new keyword.
Whether you’re focused on technical SEO or content marketing, we’ll develop an SEO campaign that works for you.
Keyword research can be tough for franchises – there may be dozens of relevant keywords that you want to rank for. It’s also hard to spot any opportunities you might have to really “own” a keyword.
An SEO specialist has the tools to make sense of your search results and the expertise to spot both necessary keywords and opportunities in their keyword research. They can help you make sense of the madness.
You can’t have good SEO without quality content creation and on-page optimization for your site. With successive algorithm tweaks, Google has moved towards much more demanding standards for content.
This has the benefit of cracking down on spam, AI content, and businesses that don’t provide high-quality information.
But it may be too much to add content creation to your never-ending to-do list. Working with SEO experts gives you access to writers who can provide just what you need.
Guest posts help you build backlinks, or links from other sites back to you. This is key for boosting your rank in search results.
But guest posts can be a fraught strategy if you don’t know what you’re doing.
Posting on a sketchy site or bad content creation can get your site hit with a heavy spam penalty.
Our SEO for franchise services can include both producing high-quality guest posts and getting them placed on industry-relevant blogs.
A good guest posting strategy can build your SEO efforts over the months and even years to come – it pays to go with an SEO service that can get it right.
Mentions, likes, and other chatter on social media are already a huge part of local search engine results and will only get bigger in the years to come.
Our local franchise digital marketing team can help boost your stats by dribbling out likes and mentions for your social channels. Google sees these signals and assumes your brand must be strong for people to talk about it.
A social component can really push your franchise SEO campaign over the top. SEOButler can help you develop a full digital marketing plan that includes social marketing.
The absolute SEO dream would be to have The New York Times, The Wall Street Journal, or even a popular industry blog link to your site. In the real world, though, link building is the work of months and years in the franchise industry.
Tier 2 link building involves improving the ranking of sites that link to you. The more authority the pages that link to you have, the more authority your page will have.
Think of tier 2 link building as working backwards – instead of searching for the perfect high authority link, you’re increasing the authority of the links you have.
Guest posts and directory indexes are great for tier 2 link building. Even forums and link exchanges can work – boosting someone else’s site gives you a bit more flexibility with Google’s guidelines.
Need links fast? Try a press release!
The best franchise SEO strategy will include a professionally written press release, guaranteed publication on news sites in their network, and a report of all the links placed.
Press releases help to drive organic traffic by boosting you in the results of search engines. And while the initial boost is great, the backlinks created can give you great search results in the long term, too.
Try a press release to announce to announce news or changes within your company. In conjunction with a Google ads buy, it can be a great strategy for getting the word out.
Citations are mentions of your business name, address, and phone number (or NAP) on another website. They’re a key part of local and franchise SEO.
Citations serve as a signal to Google and other search engines that your company is legitimate.
For instance, if Google sees the same address on multiple places on the internet, it’s likely to be the correct address of an open and operating business.
Cleaning up your citations is especially important if you’ve had a change in any part of your NAP, even if it’s just a move to the adjacent business suite. Our digital marketing agency can help you make the most of your citations all over the web.
If your main business isn’t advertising and marketing, you may have no sense of what the right package costs.
That can make comparison shopping difficult and leave you at the mercy of less scrupulous companies.
A monthly SEO package can cost anywhere from a few hundred dollars to a few thousand dollars. It depends on your needs and the strategies you decide on with your account manager.
Be wary of SEO companies that try to upsell you aggressively. The best agencies are happy to start off small by offering you a basic SEO package and increasing it as you become more comfortable.
Check out our affordable SEO packages and get in touch for a free consultation!
SEOButler has almost a decade of experience providing SEO services. We’ve seen a lot of changes to the industry, but we’ve also seen what stays the same.
We can put that wisdom to work for you.
Our portfolio is full of SEO success for small and medium-sized businesses as well as franchises. No matter what industry you’re in, we can help you out.
SEO strategy needs to be holistic. Any one tactic in isolation, whether it’s guest posting, keyword research, or improving content, won’t be as effective as multiple ones combined.
If you only have one SEO strategy, you should only have one SEO company. That’s why it doesn’t make sense to go with an agency that only focuses on some aspects of SEO.
SEOButler does it all – technical SEO, content creation, and off page SEO. Our website SEO packages get results.
With many agencies, it’s not always clear what you’re getting for your money.
It’s a little different at SEOButler. Our SEO service packages are transparently priced – you’ll know exactly what you’re getting.
Franchises are a bit corporate and a bit small business – an enterprise SEO package doesn’t make sense, nor do local SEO packages.
Unlike most monthly SEO services, SEOButler lets you customize your package so you get exactly what you need.
If you work in a highly technical industry (or just one with a lot of jargon), you may be worried about buying a content creation SEO package. After all, you don’t want to spread misinformation or look foolish.
SEOButler works with a large group of experienced content writers who are all native English speakers.
Our team has a wide range of expertise, from plumbing to cosmetics, from SaaS to roofing, from healthcare to legal. No matter what you need written, we’ll get it done to the highest possible standard.
SEOButler isn’t a new SEO company and we don’t use shady SEO tools to boost your search ranking. We know that the most stable, as well as the most profitable, SEO growth comes from real people searching for your information and services.,
This kind of growth doesn’t come overnight. But with smart research, UX improvements, and good content, we’ll move your site up the search results and improve your bottom line.
SEO is an absolute must for businesses these days, and your franchise stands to benefit when you schedule an appointment. SEOButler’s experienced team can help find the right SEO packages for you and your business.
Check out our franchise SEO services to see how we can turn your online storefront into a proven money maker. Contact us today!