This week’s episode on the pros and cons of white labeling picks up where Ep.02 left off.
Jonathan and Jarod have extensive experience on both sides of the white label coin — both as vendors and as customers.
As revealed in Ep.02, both Jonathan and Jarod now prefer vendor partnerships over white labeling because they agree it’s ultimately more profitable…
But many people have asked:
The answers to all that and more in this episode of the Value Added Podcast!
“If a salesperson or vendor fails to educate a client about what an algorithm update is, its possible effects, and the likelihood of it occurring, what do you think a client’s reaction will be when they see their site drop from #3 to #8 in rankings during a campaign?
They’re unlikely to be understanding or happy and are very likely to churn.” Jarod Spiewak
“When you’re white labeling a service, you start off prospecting for leads.Then you’re the salesperson, and it’s your job to frame whatever you’re buying or selling on to clients as the best possible product.
Once you’ve made the sale, what a lot of people don’t realize is that you become the accounts person, the customer service representative, the project manager, the person that tucks the kids in at night.
Many think that once the sale is done, it’s their time to sit back, relax and cash the checks, right? And that’s wrong. If you want any kind of retention, you need to be the client’s advocate with your vendor.” Jonathan Kiekbusch
“Client retention is 80% customer happiness and 20% results.” Jarod Spiewak
“The ideal way to white label is to sit in the golden middle.
Advocate for your client, advocate for your vendors and communicate effectively to them both.”Jonathan Kiekbusch
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