Despite the intentionally clickbaity title, this week’s episode is about a subject very near and dear to Jarod’s heart — maximizing the ROI of your business’s marketing campaigns.
Most digital business owners and marketers focus primarily on two things when attempting to increase their profitability — traffic and conversions.
But to truly maximize your profitability, you need to dig deeper.
“I spend a lot of money on behalf of myself and my businesses, and I can’t count the number of times I reach out to a service, I want to give them my money, and they don’t answer the phone!
And so I call my next contact to give them my business instead, only to get a lazy phone call back from the previous contact three days later.
That just blows my mind, the tens of thousands of dollars that these lazy businesses are missing out on.” Jonathan Kiekbusch
“If there’s a web designer out there that isn’t signed up for a hosting affiliate deal and recommending their clients to sign up through an affiliate link, that would be the stupidest thing in the world, right?
I’ve had affiliate partnerships where we’ve gotten like $300 per conversion just because we were on a private deal. And so imagine that $300 for the average web design project is probably like around 10%.
So you can make an extra 10% on a project by doing absolutely nothing different other than sending an affiliate link instead of a direct link.” Jonathan Kiekbusch
“Traffic, conversion, sales/customer intake, customer lifetime value, and net profit is what determines your overall marketing ROI. It’s much more complex than just what is the cost of your traffic and is the percentage of your conversions.” Jarod Spiewak
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