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Turning Traffic Into Dollars and Cents With CRO

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1 Nov 2019

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For digital marketers, business owners, and SEOs—driving traffic to our websites is usually priority #1.

Why else devote so many resources to publishing and promoting high-quality content?

Or spend valuable time and money diligently hunting down guest post opportunities and backlinks?

Sometimes, it feels like digital marketing is all about increasing traffic.

But if you focus your marketing efforts solely on getting more eyeballs to your site, it’s easy to lose sight of why you’re seeking more traffic in the first place.

More traffic is good.

More traffic that converts is better. 

After all, if visitors to your site ultimately don’t purchase your products or heed your CTAs, how do they help your bottom line?

It’s taken a ton of work to get prospects to your page.

Don’t you want to maximize the likelihood that they’ll actually convert?

That’s where Conversion Rate Optimization (CRO) comes in.

Maybe you’ve heard the CRO buzzword and its close cousin, neuromarketing.

Neuromarketing combines three disciplines to gain insight into consumer behavior:

  • Neurology
  • Cognitive Psychology
  • Marketing

Neuromarketing utilizes various physiological and neurological metrics to measure consumer responses to marketing materials—for example, advertisements and landing pages.

Commonly used neuromarketing techniques include:

Eye Tracking(Source: Eye Tracking)

Eye Tracking

Specialized hardware and software are employed to follow the path of a subject’s eye movements when viewing a web page.

Eye tracking is the most commonly employed neuromarketing technique, but it traditionally comes at a high cost.

Due to the need for dedicated equipment, costs for eye tracking studies usually run over $1,000 per participant. A minimum of 40 participants is recommended to yield useful insights into consumer behavior.

EEG Neuromarketing(Source: Physics World)

Electroencephalogram (EEG)

Long a staple of science fiction films and TV, an EEG festoons the subject’s head with wires in order to measure their electrical brain activity.

Not as effective as fMRI at identifying the regions of neurological activity, EEG is very accurate when it comes to timing responses and can offer valuable insights into a subject’s spontaneous reaction to visual stimuli.

fMRI neuromarketing(Source: Psychology Software Tools)

Functional Magnetic Resonance Imaging (fMRI)

Like EEG, fMRI tracks brain activity using magnetic resonance imaging. It measures the oxygenated blood flow to different regions of the brain, offering real-time feedback on what a subject is “feeling” when viewing a webpage or ad.

fMRI is the most accurate neuromarketing technique now available.

Here’s a shortlist of what fMRI can measure:

  • Perception of value
  • Conflict
  • Fear
  • Decision Making
  • Self-reflection
  • Reward
  • Risky behavior
  • Emotions
  • Memory
  • Prediction
  • Disgust and anger
  • Attention
  • Envy
  • Willingness to pay

It’s as close as we can get to reading someone’s mind.

Not surprisingly, it’s also by far the most expensive neuromarketing technique—way out of reach for almost every digital marketer out there.

So How Do You CRO?

Feeling a bit intimidated by all that science?

And the corresponding price tag?

We hear you.

It’s all well and good to read about what’s happening at the bleeding edge of neuromarketing technology.

But how do you apply that to your business?

Up until now, the truth was you probably couldn’t.

We’ve changed all that.

Affordable CRO Audits Utilizing AI Technology

For most digital business owners and marketers, home and landing page design has long been the territory of intuition and educated guesses.

No longer.

SEOButler’s unique CRO audit product uses MIT-validated AI technology to simulate eye tracking data for a given page with 91% or higher accuracy.

At an estimated $1K per participant, access to eye tracking data like this would traditionally cost you $40K per page or more.

Not only that, you’d need to hire an expert to interpret the data and give you actionable takeaways.

Now you can obtain the following eye tracking reports:

Hot and Cold Heatmap

Hot and Cold Heatmap

Gaze Tracking Map
Gaze Tracking Map CRO

Aesthetics Report
Turning Traffic Into Dollars and Cents With CRO

Transparency Report
Transparency Report CRO

And have them interpreted in a bespoke 15-minute video analysis from a highly sought after CRO consultant for only $275.

The video deliverable will include extensive analysis and actionable takeaways from a CRO consultant to Fortune 500 companies.

Pricing starts at $235 each for desktop and mobile views, but for many the best deal is the combined price of $375 for both.

Testimonials

Up until now, our CRO Audit product has only been available to a handful of beta testers.

Here’s what they’re saying:

“I purchased a CRO audit from SEOButler and was highly impressed with the review of our landing page. Great actionable insights that I’m confident will improve our conversions.” – Dino Gomez

“I didn’t expect the CRO guy to go so in-depth in the video, slowly going through the page, talking about the things we did right, and the things that we could improve based on actual tests.” – Tom De Spiegelaere

“When you’re working on a project, it’s really difficult to step back and make unbiased decisions. This tool can help identify the likely friction points and gives you ideas for what to test and ultimately improve your conversion rate.” – Adam Wright

Tell Me More…

Learn more about our CRO Audit product here.

At SEOButler, we’ve always been all about bringing you more traffic.

Now, let’s work together on converting more of that traffic into dollars and cents.

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