Twitter and Google Continued

Your Tweets Can Now Be GOOGLE?d

(Through Mobile Searches, that is?)

 

And the love affair just got stronger!

After announcing their partnership earlier this year, Google and Twitter drop another bomb that proves to change the SEO / Social Media landscape once again.

The number one search engine in the universe and everybody?s favourite micro-blogging platform are teaming up to allow tweets to be directly searched and found on Google.

If you can recall, tweets are supposed to be indexed by Google already. But this time, you can directly search on Google whatever it is that you could only search using Twitter before. Remember hashtags? Searching that on Google was somewhat silly before, but now, you?re sure to see Twitter results pop-up when you search specific hashtags!

You can also Google specific accounts, say ?Justin Bieber Twitter?. Aside from seeing his beautiful account (we kid, we kid!), you will also see his most recent tweets at a glance. With just a few strokes of your keyboard on Google, you can already get a glimpse of information that you could only see on Twitter.

 

Here?s how the mobile search looks like for Justin Bieber:

justinbiebertwitter

This is starting to get pretty interesting?

Basically, Google and Twitter, in a way, are married.

Two become one? That?s what it looks like!

Ardan Arac, Google’s Senior Product Manager said ?It?s a great way to get real-time info when something is happening?. ?And here at PBN Butler, we strongly agree.

However, what does this mean to the future of SEO and Social Media? Is Google beefing up Twitter so it can compete with Facebook? A conspiracy theory sure, but you never really know, right?

What we do know is that if you?re a business owner or marketer, there?s no better time to be on Twitter than NOW!

You Can?t Be a Marketer and NOT be on Twitter

Seriously. You just can?t. Not now, at least.

A few years ago, you could?ve gotten by without a Twitter account for your brand. It wasn?t really that important, and some would even argue that it still isn?t important today. But hey, times have changed.

Google is strongly pushing for Twitter. Its search engine now delivers tweets right in front of you. Suddenly tweets can now be SEO?d. You can directly search tweets and Twitter accounts of brands and get information as it happens.

Don?t tell me you read through all that and STILL think that you don?t need a Twitter account?

Buddy, trust us. You do. You need it now, more than ever.

With Facebook dropping its organic reach lower and lower, Twitter suddenly looks like a very attractive platform for Social Media promotion. Not to say that you should leave Facebook, because that would be crazy. But being on Twitter opens the door to a lot of possibilities, now that it has Google, indirectly (debatable) backing it up.

For the 2nd time this year, we highly encourage you to step your Twitter game up! If you don?t have an account yet, drop whatever you?re doing and start making one now.

If you already have a Twitter account? Then kudos to you! Drop whatever you?re doing too and start working on a solid Twitter content plan. Your tweets aren?t just 140 characters of nothingness now. They can be searched directly, and your hashtags can be searched and even trend outside of Twitter. Your tweets now come up in the Google results.

In short ? Twitter should be treated how you would treat your own website. It needs SEO too.

Crazy, huh? But that?s where SEO and Social Media is heading now. The bar has been raised, and soon, we will see more developments not only from Google and Twitter, but also from other platforms.

The best you can do is to adapt.

And you better do that #today.

 

Twitter releases powerful update

Twitterati Going CRAZY Over the New ?Retweet With Comment? Feature

And So Should You!

 

After nearly a year of testing, Twitter finally pulled the trigger on one of the most awaited features of the social networking giant to date.

Users can now ?retweet with comment?. This allows users to embed a tweet within their own tweets. This basically means that you can go over the 140 character limit thanks to this feature. (not really, it just means that the initial retweet doesn?t take up characters, giving you a full 140 characters to tweet)

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Retweet with Comments ? Easy Breezy

Before this nifty feature arrived, Twitter users had to settle with embedding tweets through copy-pasting a URL and THEN adding in a comment. Doing this eats up to the 140-character limit real fast which frustrates basically everyone in the Twittersphere.

Thanks to this new feature, which started rolling out on iOS and Twitter desktop (coming soon on Android), there?s no longer a need to get worked up trying to fit your retweet and commentary in 140 characters. All you have to do now is click a button, and the magic is done!

Basically, it replaces ?quote tweet? 3rd party apps that exists in the market. The feature is very simple and has and serves this primary purpose: it allows people to comment on tweets without cutting out parts of the original tweet.

 

Cutting No More!

Now why is that so important?

If you?ve ever tried out Twitter (of course you have!), you?ve definitely had your fair share of frustrations in cutting out tweets just to make it to the sacred 140 character count. Oftentimes when you do this, the context of the tweet gets CUT OUT as well. It?s pretty hard to decipher or make sense of the tweet because parts of it has been chopped off.

Thanks to this new feature, you won?t ever have to worry about compromising the thought of your tweet. You can freely tweet what you really feel about a certain topic with no regard for the 140 character limit. This greatly improves conversation between brands and customers ? which is a WIN-WIN for marketers and business owners alike.

 

Leverage This For Your Business

You?re surely not on Twitter just to socialize with your friends all day. You?re a marketer, and Twitter is one of your major tools for driving traffic, pushing sales, brand communications, among others.

It?s perfectly fine to get excited over this new feature because you?re the main beneficiary.

Here?s just a few points on how you can leverage this new feature for your business or brand:

  • Better Communication with Prospects and Customers
  • Create a Better Environment
  • Establish Yourself as an Expert/Authority in Your Niche
  • Increase Engagement from your Customers
  • Google Now Indexes Tweets, So The More You Tell, The More You Sell!

There are more that you can do thanks to this new feature, but we?ll leave that up to you to discover! For now though, we?d like you to focus on those key points above because all of that is now possible AND easily doable. Your business will improve a ton if you utilize this new feature right.

Of course, a PBN Butler Blog post wouldn?t be complete if we don?t hold your hand and guide you, right? Okay, maybe we don?t always need to hold your hand (we know you wouldn?t want that too, lol), but for now, check out this step-by-step guide on how to use the ?Retweet with Comment? feature.

Steps to Retweet with Comment

  • Go over a Tweet and Click RETWEET
  • A pop-up will show you the ?Tweet? and the Comment Box
  • Type your comments in the ?Add a Comment? box.
  • Click TWEET, and voila ? you?ve just sent out your FIRST RETWEET WITH COMMENT!

**For mobile users, simply tap ?Retweet?, then tap ?Quote Tweet?, then type in your comment and tap ?Tweet?.

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That?s all folks! Happy Tweeting and see you again in our next blog post!

 

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Google Twitter Partnership – An SEO Romance

The Real Score Behind the Google-Twitter Partnership

How it will change the way you market online.

 

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Now haven?t we seen this before?

As you can recall, Google and Twitter forged a partnership back in 2009 wherein Google could automatically index tweets. That was short-lived as it only lasted until 2011; this was because Twitter?s CEO wanted to change direction.

But lo and behold, it?s 2015 and the odd couple got back together again!
Twitter and Google has struck a deal that will make tweets appear in the Google search engine in REAL TIME.

Crazy? Well, that?s what we think too. But we mean crazy as in crazy good!

This new partnership proves to be more effective this time around. Again, it?s 2015 and social media has never been stronger. Twitter is still one of the top social networking sites on the planet, and it keeps going up. Back in 2009, Twitter didn?t have Vine at its disposal, so you can only imagine how much better Twitter is right now as a social media marketing platform than it was a few years ago.

But let?s cut to the chase? How does the partnership of two tech giants affect YOUR business? Does it impact you in any way, you might ask?

Read along as PBN Butler shares with you the real score on this partnership and how your business or brand can be affected.

 

What This Means For Your Business

  1. More Visibility with Real-Time Marketing

With this new update, your tweets will be indexed by Google in real-time. Take note that not all your tweets will appear immediately (if at all) on Google. The Big G still cares about quality content, and tweets that offer great value to the readers will be the ones that make it in the search engine.

Now this means MORE VISIBILITY for your brand or business. Before this update, you simply tweet and your followers get to read your content in their respective timelines.

But now, even non-followers, or people who have never heard about your brand will be able to see and read your content. YES ? even those without a lick of an idea about Twitter!

All you have to do is tweet great content, and your business will be getting new eyeballs from Google in no time.

  1. Tweets become Ads and Landing Pages

Every tweet you send out now becomes a form of an ad for your business.

Try doing a quick Google search on virtually ANY topic you want. The results give out some quick shot info that either draws you in to click the link or turns you off. The same thing now applies with Twitter.

Your tweets are like adverts because they can either make or break your click through rate (via Google). This means that every tweet you send out should be carefully crafted and optimized with new potential customers in mind.

This is great news for businesses because it adds another dimension ? another medium to promote your brand. A tweet can now be your personal landing page. Once a new customer clicks (via Google), he gets directed to your Twitter account and your tweet.

You could even use it to spread the news of your most recent discount coupon. What happens next is up to you. Obviously, you do your best for your new prospect to convert!

This leads us to #3?

  1. Your Twitter Page Becomes a Crucial Customer Touchpoint

Ah? Here we go, the GOOD STUFF.

If you?ve been active on Twitter despite the lacklustre number of followers, retweets, and overall engagement, then KUDOS to you; your hard-work and persistence will finally pay off! Now that Google and Twitter got virtually married, your brand can be one of their babies!

If by some freak chance, you never cared for your brand?s Twitter page because of the lack of engagement and followers, then it?s about time you start playing catch up because there has never been a more important time to strengthen your Twitter profile than now.

Let?s get back to being Google and Twitter?s baby? YES, this can be you! What does this mean anyway?

Well, we are not talking about breastfeeding from either Google or Twitter (whoever you think is the female in that relationship is up to you), what this means is that if you have been very active in promoting your Twitter page and it is perfectly optimized; complete with attractive profile picture, header, background, bio, and all that, then you will be blessed!

What this new partnership really does for your brand is it adds another customer touch-point for you. Your Twitter page immediately becomes the ?face? of your brand. When someone searches something on Google and your tweet pops up ? the customer clicks the link, and voila ? your Twitter page could be the first thing they see about your brand!? Yes, your Twitter page and NOT your website.

So what does this mean? Simple: Make sure your Twitter profile leaves a damn good impression to your potential customers. This means getting good reviews and mentions as well as offering incentives for customers to click from your twitter to your moneysite.

Those are the top 3 things that you should keep in mind with this new development from Google and Twitter.

As a marketer, you should be taking advantage of this ASAP. Now let us leave you with one final nugget about this topic that you should also remember?

Social Media IS KING

Well, content is, but you get the idea.

Social Media keeps trending upwards and you can?t really do anything but ride its coattails. Google proved once again that it values social media when it factors in anything and everything SEO. It?s important to have updated profiles on the top social networking sites because quite frankly, we never know when another update or partnership like this could transpire.

For all we know, Google and Instagram could be talking about some sort of partnership too, right?

So as a marketer / business owner / brand champion, always put social media on top of your priority lists because there is no better time to be visible in the social media space than now.

On that note?

STOP READING and START TWEETING!

Catch you on the next blog entry!

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