Using Your PBN?s Persona to Gain Better Guest Posting Opportunities

 

Dave Chesson is not a philanthropist and does not like long walks on the beach?
…but he does like pina coladas.
When he isn?t being snarky, he likes to work on his fun filled self-publishing blog Kindlepreneur.com and call himself an ?author.?

A private blog network (PBN) can be a powerful SEO juice pumping machine.? In most cases, we build them ? or purchase them pre-made ? and then point them to our money sites and or use them to barter and trade for other links.

But what then?

Well, it turns out that a PBN and its persona can be a powerful tool in landing amazing guest post opportunities?and by opportunities, I mean sweet contextual links.

The Guest Posting Conundrum

The problem with guest posting is that in most cases you will not be allowed to drop a contextual link back to your own money site.? Most owners will either think you are biased for your own site, or just hog their own internal SEO juice.

Instead, you are normally confined to the ?biography? zone, which is basically worthless from an SEO standpoint.

Links in a biography pass some juice, however, they are nowhere near as good as a contextual link surrounded by sufficient words.

So, how does one get a guest posting opportunity and still be able to drop that sweet precious contextual link in the middle of the juiciest content?

PBN Persona?s to the Rescue

Let?s face it.? Being a PBN owner, you have an independent website at your disposal.

So, let?s use it!

The idea is that you contact a website that allows guest posting using your PBN?s persona ? email, facebook, discus, etc?

When you pitch your guest post idea, make sure to give them ideas that you know you can naturally place a link to your money site in.

Then once they accept your article idea, you write it and place a contextual link in the sweet spot or spots of an article.

For example, I have a persona setup through one of my PBNs.? I contacted a known site owner who accepts guest posts and submitted the idea of ?Why An Author Should Create Their Own Publishing Company.?? — my niche is in self publishing.

 

In this case, they accepted it and the whole of the article was focused on convincing authors of why their self publishing hobby should become a company.? With this article, it was extremely easy for me to drop a link to one of my money sites, which was on the steps to setting up a publishing company.

 

See how natural that was and why it would be okay to link to something like that?? Naturally, people will want to take the next step.

So with this, I got a super powerful contextual link and drove some awesome traffic ready to start setting up their LLCs using my affiliate link.

If I had done this using my real persona and my money site, they probably wouldn?t have allowed me to place such a nice link.

Pretty simple right?

PBN Personas and Ways Forward

Before contacting a site owner using your PBN persona, make sure your affairs are in order.

Ensure your PBN site is tip-top and legitimate looking.? Also, take a little time and ensure your articles are not spun content with grammar issues.? Site owners will check these things and many cases will ask you for articles you have written before.

Also, ensure you have a decent looking professional picture for your persona.? Many owners don?t want to see cartoons or pictures of animals.? They want a professional you.

So, be prepared and ensure your persona looks pretty legit.

Conclusion

As you can see, there is another reason for owning and maintaining a PBN.? They can pump out the juice, but they can also be used as an engagement tool to get more out of your guest posting.
But before you get out there and hussle the blog owners, make sure your PBN is looking pretty legit.? Get a persona setup and drive it home.

With this simple tactic you can improve your money site?s SEO, drive some nice traffic and even improve your PBN?s link profile as well.? That?s a lot of birds with one stone.
Biography:? Dave Chesson is the lead at Kindlepreneur.com, a website devoted to teaching self-published authors how to improve their ebook marketing skills. When he is not writing, he is a traveling fool working for the ?Man.?

Twitter and Google Continued

Your Tweets Can Now Be GOOGLE?d

(Through Mobile Searches, that is?)

 

And the love affair just got stronger!

After announcing their partnership earlier this year, Google and Twitter drop another bomb that proves to change the SEO / Social Media landscape once again.

The number one search engine in the universe and everybody?s favourite micro-blogging platform are teaming up to allow tweets to be directly searched and found on Google.

If you can recall, tweets are supposed to be indexed by Google already. But this time, you can directly search on Google whatever it is that you could only search using Twitter before. Remember hashtags? Searching that on Google was somewhat silly before, but now, you?re sure to see Twitter results pop-up when you search specific hashtags!

You can also Google specific accounts, say ?Justin Bieber Twitter?. Aside from seeing his beautiful account (we kid, we kid!), you will also see his most recent tweets at a glance. With just a few strokes of your keyboard on Google, you can already get a glimpse of information that you could only see on Twitter.

 

Here?s how the mobile search looks like for Justin Bieber:

justinbiebertwitter

This is starting to get pretty interesting?

Basically, Google and Twitter, in a way, are married.

Two become one? That?s what it looks like!

Ardan Arac, Google’s Senior Product Manager said ?It?s a great way to get real-time info when something is happening?. ?And here at PBN Butler, we strongly agree.

However, what does this mean to the future of SEO and Social Media? Is Google beefing up Twitter so it can compete with Facebook? A conspiracy theory sure, but you never really know, right?

What we do know is that if you?re a business owner or marketer, there?s no better time to be on Twitter than NOW!

You Can?t Be a Marketer and NOT be on Twitter

Seriously. You just can?t. Not now, at least.

A few years ago, you could?ve gotten by without a Twitter account for your brand. It wasn?t really that important, and some would even argue that it still isn?t important today. But hey, times have changed.

Google is strongly pushing for Twitter. Its search engine now delivers tweets right in front of you. Suddenly tweets can now be SEO?d. You can directly search tweets and Twitter accounts of brands and get information as it happens.

Don?t tell me you read through all that and STILL think that you don?t need a Twitter account?

Buddy, trust us. You do. You need it now, more than ever.

With Facebook dropping its organic reach lower and lower, Twitter suddenly looks like a very attractive platform for Social Media promotion. Not to say that you should leave Facebook, because that would be crazy. But being on Twitter opens the door to a lot of possibilities, now that it has Google, indirectly (debatable) backing it up.

For the 2nd time this year, we highly encourage you to step your Twitter game up! If you don?t have an account yet, drop whatever you?re doing and start making one now.

If you already have a Twitter account? Then kudos to you! Drop whatever you?re doing too and start working on a solid Twitter content plan. Your tweets aren?t just 140 characters of nothingness now. They can be searched directly, and your hashtags can be searched and even trend outside of Twitter. Your tweets now come up in the Google results.

In short ? Twitter should be treated how you would treat your own website. It needs SEO too.

Crazy, huh? But that?s where SEO and Social Media is heading now. The bar has been raised, and soon, we will see more developments not only from Google and Twitter, but also from other platforms.

The best you can do is to adapt.

And you better do that #today.

 

Quick Look at How Important Citations are for Local Search Rankings

 

A recent study from Bright Local shed some light into the importance of local search citations in relations to search rankings.

In their study, 22 local experts were asked to provide their insights and opinions regarding the subject matter. Since it?s already 2015, Bright Local keyed in on how effective and relevant local search citations are at this day and age.

The saying that ?The only constant in this world is change? holds true for local search results. Year after year, the dynamics of local search results changes. What works this year, might not work next year. This is what makes the recent study all the more important.

Expert Citation Survey by the Numbers

When it comes to Local Search Ranking Factors, External Location Signals sits at a good spot with 15.5% of the overall rankings. It only trails behind On-Page Signals and Link Signals in the overall pie.

Citation volume will forever be looked at as an integral part of local search rankings, but according to the recent study, 71% of the experts agreed that the quality of citations is more important than quantity. As with anything, quality always trumps quantity. No matter how many citations you have, if they are?low and mediocre quality, then you?re not going anywhere.

Basically ? It?s better to have a few, yet strong and high quality citations rather than hundreds of crappy citations.

55% of the experts say that accurate citations are critical to local search ranking. Keyword there is ?accurate?. Honestly, citations are a waste if it?s not accurately done. It?s best to make sure that everything?s been double checked and polished to make sure that you get the most out of your citations.

45% of the surveyed experts claim that existing citations should be updated before creating new ones. It?s important to clean up existing data issues before anything else. Make sure that everything?s polished before you go about building new citations.

Duplicate citations should be merged or deleted according to 57% of the experts. This is pretty much common sense. There?s really no reason why you should keep duplicate citations. It can cause some negative repercussions if there are a lot of duplicate citations since it?s pretty much useless.

Say you bought an iPhone 6 Plus yesterday? Do you really need to buy another iPhone 6 Plus today? Same thing applies with citations.

And lastly, Local Gov sites are rated to be the highest unstructured citation sites (20%). Local SEOs are still focusing on Local Gov sites because they are projected to be high quality and trustworthy.

Learning to Adapt

As an SEO practitioner or a business owner, it?s important to know the basics in citations. Knowing what works and what doesn?t is crucial for beginners and experts alike.

The real secret in this industry is learning to adapt. What works today, might not work tomorrow so it?s best to always stay alert and quick on your feet.

By knowing, you already won half the battle, so it?s up to you to keep up and take action!
Another option is, to hire the pro’s like PBN Butler and let them manage your citations for you!