A recent study from Bright Local shed some light into the importance of local search citations in relations to search rankings.
In their study, 22 local experts were asked to provide their insights and opinions regarding the subject matter. Since it?s already 2015, Bright Local keyed in on how effective and relevant local search citations are at this day and age.
The saying that ?The only constant in this world is change? holds true for local search results. Year after year, the dynamics of local search results changes. What works this year, might not work next year. This is what makes the recent study all the more important.
Expert Citation Survey by the Numbers
When it comes to Local Search Ranking Factors, External Location Signals sits at a good spot with 15.5% of the overall rankings. It only trails behind On-Page Signals and Link Signals in the overall pie.
Citation volume will forever be looked at as an integral part of local search rankings, but according to the recent study, 71% of the experts agreed that the quality of citations is more important than quantity. As with anything, quality always trumps quantity. No matter how many citations you have, if they are?low and mediocre quality, then you?re not going anywhere.
Basically ? It?s better to have a few, yet strong and high quality citations rather than hundreds of crappy citations.
55% of the experts say that accurate citations are critical to local search ranking. Keyword there is ?accurate?. Honestly, citations are a waste if it?s not accurately done. It?s best to make sure that everything?s been double checked and polished to make sure that you get the most out of your citations.
45% of the surveyed experts claim that existing citations should be updated before creating new ones. It?s important to clean up existing data issues before anything else. Make sure that everything?s polished before you go about building new citations.
Duplicate citations should be merged or deleted according to 57% of the experts. This is pretty much common sense. There?s really no reason why you should keep duplicate citations. It can cause some negative repercussions if there are a lot of duplicate citations since it?s pretty much useless.
Say you bought an iPhone 6 Plus yesterday? Do you really need to buy another iPhone 6 Plus today? Same thing applies with citations.
And lastly, Local Gov sites are rated to be the highest unstructured citation sites (20%). Local SEOs are still focusing on Local Gov sites because they are projected to be high quality and trustworthy.
Learning to Adapt
As an SEO practitioner or a business owner, it?s important to know the basics in citations. Knowing what works and what doesn?t is crucial for beginners and experts alike.
The real secret in this industry is learning to adapt. What works today, might not work tomorrow so it?s best to always stay alert and quick on your feet.
By knowing, you already won half the battle, so it?s up to you to keep up and take action!
Another option is, to hire the pro’s like PBN Butler and let them manage your citations for you!