The Real Score Behind the Google-Twitter Partnership
How it will change the way you market online.
Now haven?t we seen this before?
As you can recall, Google and Twitter forged a partnership back in 2009 wherein Google could automatically index tweets. That was short-lived as it only lasted until 2011; this was because Twitter?s CEO wanted to change direction.
But lo and behold, it?s 2015 and the odd couple got back together again!
Twitter and Google has struck a deal that will make tweets appear in the Google search engine in REAL TIME.
Crazy? Well, that?s what we think too. But we mean crazy as in crazy good!
This new partnership proves to be more effective this time around. Again, it?s 2015 and social media has never been stronger. Twitter is still one of the top social networking sites on the planet, and it keeps going up. Back in 2009, Twitter didn?t have Vine at its disposal, so you can only imagine how much better Twitter is right now as a social media marketing platform than it was a few years ago.
But let?s cut to the chase? How does the partnership of two tech giants affect YOUR business? Does it impact you in any way, you might ask?
Read along as PBN Butler shares with you the real score on this partnership and how your business or brand can be affected.
What This Means For Your Business
- More Visibility with Real-Time Marketing
With this new update, your tweets will be indexed by Google in real-time. Take note that not all your tweets will appear immediately (if at all) on Google. The Big G still cares about quality content, and tweets that offer great value to the readers will be the ones that make it in the search engine.
Now this means MORE VISIBILITY for your brand or business. Before this update, you simply tweet and your followers get to read your content in their respective timelines.
But now, even non-followers, or people who have never heard about your brand will be able to see and read your content. YES ? even those without a lick of an idea about Twitter!
All you have to do is tweet great content, and your business will be getting new eyeballs from Google in no time.
- Tweets become Ads and Landing Pages
Every tweet you send out now becomes a form of an ad for your business.
Try doing a quick Google search on virtually ANY topic you want. The results give out some quick shot info that either draws you in to click the link or turns you off. The same thing now applies with Twitter.
Your tweets are like adverts because they can either make or break your click through rate (via Google). This means that every tweet you send out should be carefully crafted and optimized with new potential customers in mind.
This is great news for businesses because it adds another dimension ? another medium to promote your brand. A tweet can now be your personal landing page. Once a new customer clicks (via Google), he gets directed to your Twitter account and your tweet.
You could even use it to spread the news of your most recent discount coupon. What happens next is up to you. Obviously, you do your best for your new prospect to convert!
This leads us to #3?
- Your Twitter Page Becomes a Crucial Customer Touchpoint
Ah? Here we go, the GOOD STUFF.
If you?ve been active on Twitter despite the lacklustre number of followers, retweets, and overall engagement, then KUDOS to you; your hard-work and persistence will finally pay off! Now that Google and Twitter got virtually married, your brand can be one of their babies!
If by some freak chance, you never cared for your brand?s Twitter page because of the lack of engagement and followers, then it?s about time you start playing catch up because there has never been a more important time to strengthen your Twitter profile than now.
Let?s get back to being Google and Twitter?s baby? YES, this can be you! What does this mean anyway?
Well, we are not talking about breastfeeding from either Google or Twitter (whoever you think is the female in that relationship is up to you), what this means is that if you have been very active in promoting your Twitter page and it is perfectly optimized; complete with attractive profile picture, header, background, bio, and all that, then you will be blessed!
What this new partnership really does for your brand is it adds another customer touch-point for you. Your Twitter page immediately becomes the ?face? of your brand. When someone searches something on Google and your tweet pops up ? the customer clicks the link, and voila ? your Twitter page could be the first thing they see about your brand!? Yes, your Twitter page and NOT your website.
So what does this mean? Simple: Make sure your Twitter profile leaves a damn good impression to your potential customers. This means getting good reviews and mentions as well as offering incentives for customers to click from your twitter to your moneysite.
Those are the top 3 things that you should keep in mind with this new development from Google and Twitter.
As a marketer, you should be taking advantage of this ASAP. Now let us leave you with one final nugget about this topic that you should also remember?
Social Media IS KING
Well, content is, but you get the idea.
Social Media keeps trending upwards and you can?t really do anything but ride its coattails. Google proved once again that it values social media when it factors in anything and everything SEO. It?s important to have updated profiles on the top social networking sites because quite frankly, we never know when another update or partnership like this could transpire.
For all we know, Google and Instagram could be talking about some sort of partnership too, right?
So as a marketer / business owner / brand champion, always put social media on top of your priority lists because there is no better time to be visible in the social media space than now.
On that note?
STOP READING and START TWEETING!
Catch you on the next blog entry!