SEOButler Blog

Value Added Ep.18 – How Business is Changing in 2021

11 Sep 2020

To say that 2020 has been a dumpster fire of a year is putting it mildly. From the Covid-19 pandemic, to the global economic fallout it’s wrought —  not to mention the end of international travel as we know it — 2020 has been the most challenging year in most people’s living memory. Given all that…

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Estimated Read Time: 5 Min

Value Added Ep.17
Value Added Ep.17 – The Fragility of Business

28 Aug 2020

What happens to a business when its founder gets hit by a bus?* Apparently, big transportation has it in for entrepreneurs, because this question is posed with shocking regularity.  While the body count of bus-struck founders is currently unavailable to us, this oft-repeated cliche seems to be a metaphor for reminding entrepreneurs of the importance…

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Estimated Read Time: 5 Min

Value Added Podcast Ep.15
Value Added Ep.16 – The Cost of Incompetence (Why Cheap is So Expensive)

24 Aug 2020

Every business owner tries to cut corners and reduce expenses. After all, slashing your overheads is one of the fastest ways to make more profits. But trying to achieve your business goals on the cheap can end up being enormously expensive. This week, Jarod and Jonathan share tales from deep in the trenches of incompetence….

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Estimated Read Time: -19 Min

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Value Added Ep.15 – When and How to Raise Your Prices

20 Aug 2020

It doesn’t matter whether you’re running a digital marketing agency, an ecommerce store, a productized services business or a SaaS — one of the hardest things to do is raise your prices. Many business owners struggle with the notion of increasing their rates because they’re convinced it will lead to customers abandoning them and an…

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Estimated Read Time: 3 Min

Value Added Ep.14 – What Day to Renew Clients

12 Aug 2020

This week’s episode is all about getting paid. Not so much how to get paid, but when. Jonathan and Jarod have different approaches to billing clients, and it impacts their operations more than you might think. No matter when a client starts service, Jarod bills them on the first of each month. Jonathan bills them…

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Estimated Read Time: 2 Min