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THE MONDAY BRIEFING – 31 OCTOBER 2016

Happy Halloween! We hope everyone had a fun weekend full of excellent candy, fun parties, and relaxation. We are back this week with some exciting news and articles in the Digital Marketing World. In the news section, we have covered the following: Facebook News Feed update, language introduction to WordPress Admin, and Google Tag Manager supporting AMP.

In the Interesting Reads section, we have covered an interesting study investigating how location data and other factors are important for a customers buying decision and how can you connect audience insights to your SEO strategy. Sounds interesting? Go ahead and have a look below.

News:

Facebook Now Re-ranks News Feed in Real Time on the Client Side

Facebook has been making endless changes to its News Feed algorithm for the past few years, and last week was no different. Facebook has announced another change to improve its News Feed for everyone, regardless of device or network connection. Thus, Facebook has updated the client architecture to efficiently show people stories in News Feed.

In the earlier versions, the News Feed occurred on the server side, but now keeping the goals in mind, Facebook has redesigned the whole architecture of News Feeds to let stories be re-ranked on the client side after being sent to the server. This architecture will show the stories which have been optimised for the connection at real time. So stories which are not able to load the media, like photos, videos, link previews, in accordance to the connection will be pushed down the News Feed. This is a much-needed update for emerging markets where they see incomplete stories and gray boxes.

To know more details about the new architecture, read here.

WordPress 4.7 to Introduce User-Specific Language Setting for the Admin

It’s a known fact that WordPress has been a favorite Content Management Platform for most people to create a website or blog.

Thus, when an important update is introduced, the users are happy to see it. In the latest update, WordPress would provide the users a privilege to choose a language of choice in the admin side. Earlier, when a user had to change a language in the admin, a plugin had to be installed. But now, it’s much easier.

One has to navigate to the Profile section and choose the language preferred. This setting will not change the language in the front end though. Thus, this feature will be the most useful when multiple users control one website and would want to have a language of preference while working on the admin. See the detailed usage of the feature here.

Google Tag Manager Now Supports AMP

AMP has been in the news for weeks now. Every week we get to hear that AMP supports one amongst the numerous Google Products. This week, Google announced the launch of support for Accelerated Mobile Pages in Google Tag Manager. Viewing the success and increasing loading rate of a website using AMP, users can now use Google Tag Manager to install the tags on AMP sites.

As a website owner, one would want to know as much information on their website and so Google has built-in tags which would help the user to collect additional values to improve the website. It’s easy to implement the tags on AMP. Want to know how to do it? Read it here.

Interesting Reads:

How Location Data Influences Customer Buying Decisions

The customer buying process is a very cumbersome one and it’s difficult to know what leads to a purchase decision. There can be a lot of factors which can affect the decision: price, location, reviews, reliability, etc. In this article, it is discussed how location data plays an important role in customer buying decision.

According to a report, one in three consumers considers location as an important factor to purchase a product. Thus, it is recommended to register at all business citations and make sure that the store shows up when search for nearby + business. It is also suggested to add click-to-call feature for easier transaction.

Looking deeper on the customer buying process, the report shows that the customers consider two types of information when they look for business online to purchase a product:

Basic price, location (these two factors play an important role in the customer purchase decision. Once the customers are satisfied, they look for secondary information)

Secondary ratings, reviews and special offers. (These factors help the businesses lure the customers purchase the products at better prices and also gain confidence on the value of it.)

Consumers looking for a particular industry will have a varied preference of information to look upon. Want to know more on how the consumer decides to buy a product based on the industry Read here.

Connect Audience Insights to your SEO Strategy

A business will want to know as much of their audience data to form different marketing strategies. Many businesses use data from their website, plus the data from third-party apps (Audience enrichment strategy, etc). But most of them fail to leverage that data to improve other digital marketing channels. In one of the channels, the author found that there is a gap in connecting search engine search intent to users identified employing an audience enrichment strategy.

Thus, how can the dots between SEO data and audience data be connected? The author has given some useful insights on the topic and you can have a look here.

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