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Content Audit FI
Content Audit: What You Need to Know

12 Feb 2020

So, you’ve SEO’d all your pages and consistently built links to them for years. Despite all your best efforts, your site still isn’t performing up to scratch. Sound familiar? You need to take a hard look at your site and find ways to improve it. One way to do this is to conduct a content…

1 Comments

Estimated Read Time: 15 Min

SEO Meets UX
This Is Why Web Design and UI Matter for SEO in 2020

5 Feb 2020

A long time ago, in a galaxy far, far away…. web design and SEO used to be incredibly different departments, processes, and work-flows. Okay, maybe not that long ago and not in a galaxy far, far away, but now more than ever, SEO is becoming an integral part of web design and vice versa. Google…

8 Comments

Estimated Read Time: 10 Min

Kyle Roof SEO Testing
SEO Testing Is the Future

29 Jan 2020

At the dawn of a new decade, the time is ripe to look forward to the future of SEO. What will our industry look like over the next five or ten years? I spend a lot of my time thinking about SEO — from the moment I wake up to well past the time I…

6 Comments

Estimated Read Time: 10 Min

YMYL and EAT
EAT and YMYL – Boost Your SEO Authority in 2020

22 Jan 2020

Google updates its search algorithms ceaselessly. SEO techniques become outdated quickly. With the rapid evolution of Google algorithms, it’s recommended to leave many of the old SEO techniques — such as PBNs — behind. It’s becoming harder and harder to outsmart the artificial intelligence and machine learning technology deployed by Google — which has a…

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Estimated Read Time: 8 Min

What Is NLP FI
What Is Natural Language Processing (NLP) and What Does It Mean for SEO?

14 Jan 2020

Natural language processing (NLP) has become a common SEO buzzword. At the recent Chiang Mai SEO conference (CMSEO), NLP was mentioned in almost half of the presentations. But just because NLP has become prevalent in SEO-speak doesn’t mean it’s well understood. That’s because NLP is really, really, complicated. What is natural language, anyways? Natural language…

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Estimated Read Time: 29 Min